Sometimes, all it takes is a dream, tough exterior, knowing exactly what you want and pursuing it, full speed ahead. That pretty much sums up the success story of Doe Deere and her makeup company known as Lime Crime. That might sound like a bizarre label for a cosmetics brand, but consider this. Lime crime is a very “Google-able” name.
The gorgeous young businesswoman with the lavender-colored hair and hauntingly beautiful makeup sat down with GuestofaGuest.com to talk beauty business.
Doe Deere was born in Russia, a happy child who was attracted to vivid colors in makeup, hair and fashion. She had a playful attitude and loved believing in the possibility of unicorns. Her entrepreneurial spirit developed early, and by age 13, Doe Deere was already selling temporary tattoos to her classmates. She was great at spotting trends and stamping her unique signature on them.
She later moved to New York City, hoping to pursue a music career. She began selling her own fashions through Ebay and joined a band. It was there that Doe Deere met her husband to be, her true partner and inspiration. She also enjoyed applying cosmetics that had an edgy vibe with wild colors and textures. Even though New York is a huge city, Doe Deere could not find the palettes she longed for, so she began designing her own. In 2008, Lime Crime makeup was born.
At first, Doe Deere was not sure her brand would fly, but she pursued her dream, stayed loyal to her heart, and women around the world and men, too, began to collect her makeup. From sparkly and glittery eye shadows to stunning liquid matte lipsticks, Lime Crime was becoming a hot street wear trend.
Banana colored lipstick, green, blue, orange and even gray, were stand-out hits. Lime Crime had arrived, especially when famous faces began wearing her makeup on the red carpet. Nicki Minaj and Katy Perry liked the playful, naughty attitude of Lime Crime cosmetics and turned many heads in Hollywood.
Doe Deere believes that e-commerce is a brilliant way to build a brand, and knowing how to communicate on social media also plays a key role. At the moment, Lime Crime’s Instagram account has grown to 2.4 million fans and counting. Young women can’t wait for new products to hit the market. The latest creation are Diamond Crushers, amazing, iridescent lip toppers.
Follow Doe Deere on LinkedIn