The transformation of the digital media industry is primarily because of various venture capital firms. These firms provide funding for start-ups in the digital media industry. Through the years, the industry has raked in millions to various venture capital firms proving that it is an intelligent industry to invest in.
With the continued advances in technology, the number of start-ups in the digital media sector has increased. As a result, the market becomes even more competitive. Despite heavy competition, investors are still willing to invest in the digital media industry. See full article at bostonglobe.com
Ashley Brasier, one of the partners at Lightspeed Venture Partners, is one of the many investors who recognizes the promising potential for companies who are into digital media investing. In essence, digital media is any digital content transmitted using the Internet or computer networks. It includes a wide variety of communication media, audio, text, graphics, and video.
Digital media is the latest platform for introducing content to the audience. With the unbelievably increasing audience in various digital media platforms, the sector is slowly replacing old media practices and methods. Products related to this particular sector are endless.
The most widely known are related to TV, e-commerce, marketing, education, technology, and publishing. There are many popular US digital media companies with massive support and investment and massive consumer following. This includes Vice, Refinery29, BuzzFeed, Cheddar, and Mashable.
Ashley Lightspeed knows the digital media industry so well. Her experience in the tech world and her academic background make her well aware of the benefits of investing in companies in this industry. Brasier got her undergraduate at Duke University with a bachelor’s degree in Visual and Media Studies. She earned her Masters of Business Administration degree at Stanford University Graduate School of Business. Ashley Lightspeed joined Lightspeed Venture Partners along with four other new partners in December 2018.
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