2017 began with Yanni Hufnagel, serving as an assistant coach for the University of Nevada Wolf Pack in the Men’s 2017 Division 1 NCAA Basketball Tournament. The year ended with Hufnagel serving up his very own brand of beverage–Lemon Perfect. Since 2017, Hufnagel’s Lemon Perfect brand has expanded to retailers in Southern California, Metro New York, and the Colorado Rockies.
The growth of the Lemon Perfect Brand speaks to the quality of the product. Lemon Perfect is a certified organic, cold-pressed lemon water that continues to grow in popularity. The key to that popularity is that Lemon Perfect is a refreshing and healthy drink that has several health benefits such as digestive support, stress relief, and increased metabolism.
Yanni Hufnagel has done well to expand the availability of Lemon Perfect, which delivers essential electrolytes that can prove beneficial to your recovery from exercise or sickness. In July 2019, Hufnagel landed a partnership with Whole Foods markets in the Northeast and Rocky Mountain regions. After the deal to expand the Lemon Perfect brand with Whole Foods was announced, Hufnagel shared that the company was “honored to partner with such an iconic retailer like Whole Foods Market. Whole Foods has long been an incubator for innovative, emerging brands that deliver on consumers’ desire for great-tasting yet healthy options, and Lemon Perfect certainly lives at that intersection. We couldn’t be more excited and expect this to be the beginning of a very meaningful, long-term partnership with Whole Foods globally.”
As the Founder and CEO of Lemon Perfect, Yanni Hufnagel has proven that he could translate his success on the court into the business world. Hufnagel has been praised for developing a strong team of investors and continues to build the Lemon Perfect brand. As of the summer of 2019, Lemon Perfect was available in over 500 stores. Expect Yanni Hufnagel to continue to build on that success.