Born in Berlin, Carsten Thiel studied chemistry in Malbrook. Thiel left his native country to study at the UK’s University of Bristol. He pursued a bachelor’s degree in organic chemistry and later specialized in biochemistry. At Maz Planck Institute for Biophysical Chemistry, Thiel obtained his Ph.D. in Molecular Biology.
Carsten Thiel has steered the market launch of numerous medical breakthrough therapies. His direct participation has enhanced the quality of lives of thousands of patients. However, he has dealt with opposition from people who don’t believe in his stand for a patient-first approach when it comes to medical marketing.
One of the most significant responsibilities Carsten Thiel has handled is the launch of Xenic – a new weight loss product. In many instances, the marketers of weight loss products make large-scale promises. They ignore the importance of reminding potential users of the need to ditch a sedentary lifestyle and other harmful behaviors. As such, the initial sales are usually high but then tend to slow down when the product fails to meet the expectation of users.
Aware of this risk, Thiel preferred a slower launch instead of raising the expectations of the consumers unnecessarily. He proceeded to launch Xenic with the right stakeholders. He focused on a particular segment of customers who would reap the most benefit from the product, and those committed to using the product alongside healthy lifestyle choices.
While this approach yielded a slower accumulation of sales, it built a positive reputation. Carsten Thiel applied his expertise to persuade the leadership of Roche to follow the same path. Within its first year, Xenic sold more than a billion Swiss Francs. By any standard, this was a big success.
A good number of people supported Thiel’s approach. However, some people didn’t want to change the traditional structure of pharmacology due to the costs involved, required training, and the minimum initial sales. For Carsten Thiel, this was a pivotal opportunity within his career to transform the infrastructure so it can pay more attention to the patient first and for everything else to come second.
Carsten Thiel set an excellent example in the world of medicine. For instance, the modern standard practice in oncology requires that the doctor offers patients a complete work-up of tests. Oncologists are required to narrow down therapies that each person would most likely respond to scientifically.
Carsten Thiel’s: Twitter.