Nestlé Sells Increase In China Thanks To Jingdong’s Research

Nestlé is achieving sales success in China thanks to its partnership with that country’s largest retailer, Jingdong. carefully analyzes consumer behavior and also provides expert advice on how products should be designed. This has resulted in excellent sales for Nestlé on the app.

Nestlé Purina FancyFeast was already a top-selling product on Jingdong analyzed what the habits were of FancyFeast consumers. What they discovered was that in the variety packs consumers picked certain flavors over other ones. A new variety pack with eight cans was developed that featured the four most popular wet cat food flavors.

JD identified people who would be receptive to purchasing this variety pack. 10,000 two-can trial boxes were created and sent out to these people along with one of their existing orders. The result was that twice as many packages of FancyFeast were sold compared to the same period last year.

Further research by Jingdong revealed more information about Nestlé customers in China. They were, as a group, highly educated, spent a lot of money, and are usually a member of JD Plus,’s loyalty program. It also spotted a trend of pet owners wanting to buy higher-quality food and other products for their pets. An example of this was that searches on for “smart pet water fountain” had grown intensely.

Jingdong’s takeaway from this research was that Nestlé customers are fine with spending more money on their pets, including buying premium food. As a result, Nestlé replaced their “tuna” flavor” with “tuna flavor with chicken and bonito flakes”.

JD also helped Nestlé redesign other products such as their wafer bars so they would appeal more to Chinese consumers.’s customers buy these in bulk. Jingdong’s research showed that they are bought this way because people take them on trips and family outings.

The package Nestlé was selling in China didn’t fit well for these occasions. Chinese consumers wanted each bar to be smaller and have more varieties of flavor. Nestlé is now selling a larger pack with mini-sized bars that come in a bigger selection of flavors.


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Prada joins To bring it’s products to the digital world of China: Luxury meets Efficiency in this partnership


Prada, the luxury iconic vendor will be providing its product-line on the Chinese E-commerce company’s website per mutual agreement and will be available by on June 18.

Luxury and legendary Icon Italian house Prada Group has been authorized to partner up with (the Chinese e-commerce company headquartered in Beijing., is also the largest retail giant in China) on June 17. The partnership was announced as part of June 18th anniversary sales festival.

Prada’s upcoming fall/winter collection will be displayed at the’s E-commerce site. Per the new agreement, the elegant by refined product-lines of Miu Miu and the Car Shoe brands, will be presented on the site as of June 17.

Per Kevin Jiang, President of International Business at JD Fashion, who is very happy and excited to welcome the new partnership between and Prada, and feels the high quality that Prada’s merchandise brings will add significant value to JD’s online-platform, thereby solidifying a successful venue for both organizations, and a win-win for the China market.

Customer’s will get to enjoy new product lines and offers that real luxury aficionados just can’t refuse. Fashion conscious customers enjoyed a wide array of exclusive promotions and offers on many products and items, with significant key brands on showing new items this year. Read This Article to learn more. was founded in July 1998 by Liu Qiangdong, went on-line selling computers, electronics, and various other products such as cell phones, apparel, furniture, appliances, and fresh food to it’s Chinese customers.

In an article with TG Daily entitled “JD . com’s Liu Qiangdong Commits to Inclusive Business”, e-commerce juggernaut has recently re-committed its operational practices to include total transparency regarding sustainable practices and environmental care. has the infrastructure to quickly and efficiently move it’s product to it’s consumers with it’s logistical organization, this means fast order processing, and shipping, and even faster delivering.

This should benefit both Prada and with the expansion of more quality and luxury products for China’s customers to choose from while still enjoying the shopping experience of a stable retail platform.


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The Realreal Is a Growing Trend in Online Consignment


Second-hand clothing stores and consignment shops have always been a popular go-to for those seeking designer fashions on a budget. As time went on, the shops moved to online which offered even more access to fashionistas. Brands such as Louis Vuitton, Gucci, and Cartier are all more affordable options. There are several companies that cater specifically to the demographic that seeks to purchase only brand name items. The RealReal is one such company.


The RealReal, which is based in San Francisco, offers second-hand items for purchase began trading on the NASDAQ stock market at $20 a share in June 2019. By noon of that same day, the shares were up 40 percent. They raised $300 million for its initial public offering.


In 2011 Julie Wainwright founded the company and now serves as its chief executive. Since its founding, it has been able to secure $173 million in funding. RealReal offer everything from clothes to accessories. In 2018 the company grossed $207 million. She attributes that to the popularity of purchasing luxury items online, in particular through their app. In addition to its online presence, the company also has three physical stores, its flagship store being in New York’s SoHo neighborhood.


The Real is unique as it utilizes the services of horologists and gemologists to guarantee the authenticity of the items. On some occasions, experts have even visited the home of potential sellers for verification. They have paid sellers approximately $988 million since their founding. Extra services such as this provide customers with the assurance that the goods they purchase are not counterfeit and meet a certain standard. The attitude of the consumer has changed as it is no longer taboo to even speak about purchasing items second hand.


The RealReal has over 1,700 employees and is looking to expanding to fit a growing market and demand for lower cost luxury, name-brand items. See Related Link to learn more.


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Jingdong is Leading the Way in Adopting Industrial Internet of Things


China’s largest retail company, is leading the way in developing smart supply chain logistics. That effort is being bolstered by the advent of 5G networks.

With the vastly increased speed of internet communication by 5G, JD is able to streamline multiple processes throughout its business model. Industry observers are calling it nothing less than a revolution in the way business gets done.

JD.Com, also known as Jingdong, has always been a company that has embraced high-tech solutions. But now 5G is making innovations and advances that never could have happened before a reality.

A key to understanding this is something called the Industrial Internet of Things (IIoT). This is the business cousin of IoT, the Internet of Things that is already being used in many homes. It interconnects things like a home’s HVAC system, kitchen appliances, security systems, door locks, television and just about any electronic domestic device. It makes for a wonderfully automated home environment. Refer to This Article for related information.

But when applied to big business, the Industrial Internet of Things has greater and far-reaching consequences. When a massive company like Jingdong becomes fully IIoT enabled, it can manipulate everything from what happens in a warehouse to controlling robots and drones that fan out across the country delivering packages.

In fact, IIoT will make robot-to-robot communication possible. It will help automate processes so efficiently that human input will scarcely be needed. AI (Artificial Intelligence) will make IIoT capability even more powerful.

The number of applications that IIoT can be applied to in business is extraordinary. For example, this technology can play a major role in reducing pollution and the energy consumption required to run a business.

Today in China, trucks hauling freight sometimes comprise as much as one-third of all road traffic. This will be dramatically reduced once automated systems for delivery are in place. That will include underground track systems and integrated municipal pipe corridors. Also, using IIoT, five trucks heading to a destination can be reduced to three because of the scheduling efficiencies that fall out of the application.

JD is among the leading firms in China for adopting 5G-enabled IIoT capabilities.


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JD.Com New Hotel Program A Huge New Benefit For JD Plus Members


For the first time, members of Jingdong’s “JD Plus” premium membership program will be able to get special deals in hotels at locations outside of China. Jingdong also known as JD.Com is China’s largest retailer. The e-commerce giant has more than 300 million active users.


Almost 10 million of those users pay extra to be JD Plus members. This designation affords them an array of perks. That package of perks has just made considerably more attractive thanks to Jingdong’s historic deal made with some 15,000 top tier hotel chains around the world. These include 19 brands. Among them are InterContinental Hotels and Resorts, Ascott and AccorHotels. Also, Wanda Hotels and Resorts partnered with JD.


Jingdong officials announced the new deal during its popular 6.18 Anniversary sales event which kicks off every June 18. Members of JD Plus also already enjoy many other benefits similar to the new hotel perks offering. For example, JD Plus members get bundled memberships with such partners as Sam’s Club, iQIYI, and Zhihu. They also enjoy privileged deals with restaurants, discounts on healthcare services and wealth management products.


Chunhui Meng is the Head of JD Plus. Chunhui Meng said these deals and the new hotel perks have “cemented” the JD’s premium program as the best offered by any retailer in China. He also said Jingdong is happy to reward its most loyal customers with rewards that show company appreciation for their continued support.


Also praising the new hotel add-on benefit is Adeline Yong. She is the Deputy General Manager at Wanda Hotels and Resorts. She said JD’s customers are valuable to the hotel chain because Jingdong JD Plus customers show values that “align” with Wanda Hotels and Resorts. This company will now offer its Gold membership benefits to JD customers who opt to become JD Plus members.


Those members now can take advantage of a variety of hotel benefits in some 5,600 hotels from various IHG hotel brands around the world. Some examples of those benefits are 15% discounts on room rates, 10% additional bonus points, priority check-in, longer check-out times and much more. Click Here to learn more.


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