OSI Group Comes to Terms with the Competition

Meat is one of the most easily obtainable dishes humans can find. It is hard to find a store that isn’t selling the product or a restaurant that exclusively does not serve meat. The human race has enjoyed the taste of meat since the days of caveman and hunters. Animals were abundant across the land, which made it easy to get food. In the 21st century, meat is still enjoyed by millions. However there as been a social conversation over the health value of meat and how its mass produced. OSI Group and Impossible Foods represent similar demographics, but different views on the industry. Gazette Day discusses each of their positions.

OSI Group comes from a background in business establishment. It was founded on a vision of sustainability and holding an audience. The scope of business grew as the production required more meat to be produced in a timely manner. Daily operations were fairly consistent until Ray Kroc took the food industry by storm. In the blink of an eye, the once lone business was a national meat producing powerhouse. Under the vision of new leadership, they sought to increase distribution routes in Europe and beyond. This company is at the apex of the world for reason.

In the shadows of the industry is Impossible Foods. A business that wants to challenge traditional ways of producing food, and present a dish that is healthier and safer for the environment. Patrick Brown explored how technology could be used to cultivate planets in a precise manner. He faced challenges from internal and external sources, but the result of his efforts were shown to the public in 2016. The Impossible Burger was a success that his production facilities could not keep up with demand. OSI Group began to realize that traditional meat had some competition.

OSI Group and Impossible Foods had no choice but to come to terms with each other. While each company had a steak in the market, there was little doubt that consumers loved having options. OSI Group agreed on a partnership that provided positive outcomes for each party involved.

Impossible Foods turns to Aurora company to expand production

Dan Bethelmy – Rada background Information

Dan Bethelmy-Rada was born in 1975 in Venezuela. She went to Sorbonne where she pursued Bachelor of International Business. In 2002, she obtained his MBA from ESSEC Business School, France. Dan Bethelmy put into practice her career in 2003 at L’Oreal where she worked as the product manager. she was delegated various international roles within the company. she worked as the director in 2005 and later upgraded to be the assistant Vice President of Garnier International. Two years later, the company was rated to be the leading antibacterial brand in Europe. In 2011, he was promoted to be the senior vice president of L’Oreal for hair and Styling. Dan Bethelmy got promotion after the other where in 2014 she became Garnier International Deputy General Manager. Under the position, he took the responsibility of brand marketing hubs in several countries which include India, US, Singapore, Brazil and Russia. In January 2015, she was appointed to be the General Manager for Matrix DMI.

Being an experienced person in L’Oreal, Paris, she is a great innovator possessing skills in marketing and digital strategy. Dan Bethelmy spent most of her lifetime in different countries after being born in Venezuela, loved in United States and later to Paris. This has enable her to do best in the international business having stayed in more than one country. Every day, she develops products and also engaging herself in creation and editing of digital and social media. Moreover, they also sell their projects to outside voices. Engaging himself in photography, she says that it contributes also to marketing and she uses it as another means of communication.

Away with her work as a general manager, Dan Bethelmy-Rada loves taking pictures wherever she travels in the world and she loves social media. she is also passionate in giving heart to the ream development and also nurturing talents that leads to the shining of Matrix. Dan Bethelmy has participated in L’Oreal Seminar where she spoke on diversity and inclusion at Harvard Kennedy School. She greatly advices that right time or right age to live your dreams does not exist.