Eucatex, Brazil’s largest producer of flooring, partitions, doors, panels, wood fiber, paints, and varnishes is led by Flavio Maluf. Eucatex was first founded in Sao Paulo 1951. It soon proved itself to be one of the most environmentally conscious companies in the world. In 1962 it began to invest in land and reforestation to help it become self-sufficient in its supply. While its headquarters remain in Sao Paulo, today it maintains offices throughout Brazil. Today it also maintains its strong environmentalism philosophy. Learn more at mundodomarketing.com about Flavio Maluf.
To this end, in recent years it has developed the Environmental Education Program known as “Casa de Natureza.” To manage this ongoing project, Eucatex works in partnership with the government of Sao Paulo. The program seeks to teach public school children about the preservation of the environment, correct management of forests, and why the use of eucalyptus is so important in all of this. The students are also taken on frequent field trips to parks and ecological trails during which they are taught about urban tree planting.
To date, “Casa de Natureza” has proven hugely successful. So far this program has taken in over 27,000 students. Maluf’s objective in leading this project is to contribute to the quality of life of society. But this is not Eucatex’s only environmental program, it also has a program that seeks to prevent forest fires. This project seeks to teach Eucatex employees and local communities. The goal of Eucatex is to also assist in this endeavor by helping create new jobs. It currently provides around 1,000 jobs in multiple areas.