David McDonald serves as the President of OSI Group. Through the past few decades, the company has become one of the leaders in food production. This growth has been ongoing and has primarily been driven by a variety of partnerships that McDonald and others have helped to drive through. Since the company was founded, its core philosophy has remained the same, and it has consistently focused on exceeding customer expectations. In the past few years, the business has become increasingly more internationally-minded. This has resulted in OSI setting up facilities in several different countries, with China being one of the most notable.
As David McDonald has noted, however, there were a significant amount of challenges breaking into the market and establishing a subsidiary that would be primed for success. Some of the most significant of these were infrastructural and technical in nature. To overcome this, the OSI Group had to develop an innovative strategy before they began building their facilities. This resulted in the company entering into several partnerships. These were spread across both suppliers, and government agencies and helped the international food giant lay the foundation that it would build on.
The plans that were laid in place was the work of a significant amount of preparation. As David McDonald notes, the OSI Group had to spend a considerable about of time cultural marketplace, as well as the needs and expectations of customers across the country. McDonald has highlighted the fact that consumer tastes change on a rapid basis. While this is true across the globe, it’s especially true in China, thanks in large part to a growing consumer culture across the country. This means that OSI has had to be quick with adapting to the market while these tastes evolve. This was something that played quite a notable role in the development of OSI’s facility in China, as well as the production facilities it has across the globe. McDonald has noted that this adaptability has been something that helps to further define and enhance OSI’s success over the past few decades. This means that OSI has consistently kept up-to-date with customer preferences.