How Evolution of Smooth became one of the Most Famous Lip Balms in the U.S.

Before Evolution of Smooth (EOS) infiltrated the market, most customers used to find it difficult to shop for quality lip balm. Most of the brands were normally, cylindrical-shaped mint or cherry flavored lip balms. When EOS was invented, it quickly took over the market and most people could not get enough of it. Even celebrities, such as Kim Kardashian, Christina Aguilera, and Miley Cyrus, were spotted using it. EOS lip balm has since become popular and continues to be featured in most fashion and beauty magazines.

In a recent interview with the renowned Fast Company, EOS revealed how they had created a multi-million dollar company, which became one of best lip balm sellers in the country. According to research by Kline, EOS sells more than one million pieces in a week, and its sales are bound to double by the year 2020. Based on EOS co-founder Sanjiv Mehra, EOS is a small company, and its clients deserve to know how it began.

Evolution of Smooth’s journey to success

A couple of years ago, Mehra teamed up with Craig Dubitsky and Jonathan Teller to create a product that would mesmerize the beauty industry. When they decided to venture into production of lip balms, they first assessed the market to familiarize themselves with their prospective clients. Having identified their customers, they settled on the flavors, the packaging, produced the product, and set its price.

When the lip balm got into Walmart stores and on Amazon online, the founders targeted the millennial as a tactic for creating a buzz about their new product. They employed style-conscious women between the ages of 25 and 35 years to advertise the lip balm. This crew then contacted beauty bloggers who assisted them with the marketing of the product. Since then, EOS has been famous, and its Instagram page has over seven million followers. EOS continue to scale the heights of success while making enormous revenues.


One thought on “How Evolution of Smooth became one of the Most Famous Lip Balms in the U.S.

  1. The invention of Smooth became one of the Most Famous Lip Balms in the U.S. Before now, lips were usually dry, craggy and wounds were all over the lips of the poor and the rich. But thanks smooth not only for the invention but also for the low cost of the product. Joining with, there have written articles that are very essential and shows how products like this can be used.

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