Chinese e-commerce giant JD.com is no stranger to high fashion. It has been partnering with fashion brands for years to give them access to Chinese markets. Their platform is peppered with virtual shops peddling the latest designs from top-tier designers. Now, they are partnering with a name synonymous with fashion, Prada. The Italian fashion designer opened a flagship store on Jingdong June 17. The event was part of JD.com’s very successful anniversary sales festival. The event was part of the Dragon Boat festival and featured many new releases on Jingdong’s site. The digital store will feature Prada’s fall/winter collection. The agreement also establishes two virtual flagship stores for Miu Miu and Car Shoe. Both brands operate under Prada’s flag and saw their stores open on June 17 as well.
The agreement follows Prada’s recent online success in 2018 is what has spurned its increased virtual footprint. The company experienced double digit growth. Prada’s plan is to create online stores for all of its sub-brands by 2020. JD.com plays a key role in this goal as its platform is a perfect place to sprout those new stores. Jingdong began life as a physical storefront selling electronic components. The company was founded by Richard Liu Qiangdong. In 2004 Jingdong went online eventually becoming JD.com. Today, JD.com is a powerhouse e-commerce company operating throughout Asia, Europe, and Australia. This year JD used the Dragon Boat festival to market a huge release of wares.
The event marked JD.com’s anniversary and saw 90% of the key brands JD offers on its site launching new products. The products ranged from fashion to consumable food. JD.com complimented the product release with a sales event period that hosted various offers and promotions. Prada’s inclusion marked their strong desire to expand into China. “Prada is known globally for high fashion, luxury, and taste,” President of JD.com’s International Business Kevin Jiang stated, “We are honored to introduce them onto our platform.” JD.com is well known for its partnerships. The online retailer has introduced numerous products into Chinese markets. This expansion is one of its best accolades and stacks right up there with their use of advancing technology.