JD.com has recently been on a partnership spree and its latest collaboration with Grand Tokaj is one of them. In its bid to give its customers a taste of the sweet Hungarian wines, this Chinese e-commerce giant has partnered with Grand Tokaj, a winery guru in Hungary. This is the best opportunity for wine connoisseurs to sample the various offerings by this notable winery from Hungary.
Notably, this partnership is one of the major moves the winery is making in its bid to enter into the Chinese market. It will see the company benefit from JD’s extensive marketing activities while at the same time getting their products customized for the Chinese market.
With JD’s big data analysis, this is going to be a big boost for Grand Tokaj and will, undoubtedly, mark its successful forays into the Chinese market. The winery also hopes to leverage on JD’s extensive nationwide logistics network to ensure that the wines get to the customer on the same day or at most the following day after their order.
Grand Tokaj is a government-backed winery that has grown to become one of the country’s largest wineries. It has since been synonymous with the production of sweet wine like the famous ‘Tokaji Aszu’ that comes from partially raisened grapes.
From the look of things, it is clear that this deal is set to become a success if the initial reception of the products in the market is anything to go by. Notably, 1,000 bottles of Tokaji Aszu had already been ordered within the first ten hours of the partnership’s promotional launch. This is in addition to the fact that on the day of the launch, the brand’s online store increased by 400,000 followers. This is an impressive record that only goes to show how expectant the market had been for such a partnership to happen.
Through the research and analysis done by JD, it became apparent that indeed most Chinese nationals preferred wine from outside the country. This is especially so for younger consumers and women as well as those living in the first tier and second-tier cities.
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