Kevin Plank, an American businessman, is best known for creating Under Armour. Under Armour manufactures and sells sports clothing and sports footwear. Plank’s father was a Maryland based land developer, and his mother, a former mayor, worked under the Reagan Administration as a member of the United States Department of State. Plank attended the University of Maryland and graduated with a degree in business administration.
Kevin Plank began using his entrepreneurial skills in college. His first business venture, a Valentine’s Day rose delivery service, earned him more than $3000. Plank used this money to seed what would become Under Armour.
Plank formed the idea for Under Armour from his own experiences as an athlete. He was frustrated with the way cotton shirts felt when sweaty and wanted to develop a shirt that would wick sweat off of the body. Plank initially sold his original Under Armour shirt from his car, before landing a bulk order from the Georgia Tech’s sports teams. Under Armour’s true big break, however, came with the printing of an advertisement in ESPN’s magazine. This advertisement alone led to $1 million in direct sales over the following year.
Kevin Plank has gone on to create Plank Industries with money made from Under Armour. Plank Industries is an investment firm that has a diverse series of holdings in areas such as hospitality, real estate, food and beverage, and venture capital. Sagamore Development, the real estate arm of Plank Industries has developed many different commercial properties in the Baltimore area, including a historic building in Fells Point known as Recreation Pier. Plank Industries presence in the food and beverage world began in 2013 with the creation of a whiskey distillery called Sagamore Spirit.
Thankful for his tremendous success, Kevin Plank is always looking for philanthropy opportunities. In 2016, he donated $1 million to college-bound youth in Baltimore. He is active in both the Baltimore and Washington D.C. communities and strives to better the lives and educational opportunities of local youth.